Big, Hairy Goals Are Nothing Without Audacity

In his book "Good to Great," Jim Collins describes the need for companies to develop Big Hairy Audacious Goals. And most organizations are really good at three out of four of those things: Big, Hairy, and Goals.

What those big, hairy goals typically lack is Audacity.

Countless corporate culture change initiatives have failed because the change itself was more informational than transformational. More evolutionary than revolutionary. More timid than bold. Safe but completely uninspired. Communicated but rarely adopted. 

That just won't do.

If your company is ready for real culture change and the lasting success that comes with it, you must muster up the leadership courage to see a vision of the future that's totally different from whatever your reality is.

And then you must make it happen.

Why? Because your employees deserve it, your customers demand it, and your shareholders are rewarded by it.

You owe it to all of them. And yourself. That's audacious.


Unleash Your Employees To Drive Results

Your employees spend all day mired in the What Is of your company's current culture.

What is...

  • Communication focused on announcing the what, but rarely explaining the why

  • Broken, inefficient or non-existent communication processes

  • Leaders who manage rather than lead

  • Employees who are "engaged" but unmotivated and unsatisfied

  • Silos and turf wars

  • Paralysis by analysis

But let's say you could change those things. Make them better. And actually have the kind of culture your employees deserve, in the kind of place you long to work for, and doing the kinds of things that matter.

Instead of settling for What Is, start pursuing What If:

What if...

  • Outrageously relevant, timely and meaningful communication

  • Clean, crisp, effective communication processes and channels

  • Enlightened, empathetic leaders who embrace their critical roles in the organization

  • Informed, involved, and inspired employees who are genuinely engaged and not just because you're paying them

  • Collaboration and communication across the enterprise

  • Ready, fire, aim...speed as a competitive advantage

There is a better way.

Goodbye, what is. Hello, what if. That's audacious.


Solve Your Biggest Culture Challenges

It's time to look around and finally decide that enough is enough. There is a better way. You can build a better culture through a better employee experience at your company. And you're going to pursue it until you get there. Forward progress. Momentum. No quitting. Go, go, go. Muster up the courage and get started. Here's how.

Employee Experience: to live your brand, employees must first experience it themselves

  • employer value proposition and recruiting

  • onboarding and new employee orientation

  • employee engagement

  • corporate social responsibility and employee brandbassador programs

  • employee recognition initiatives

Internal Communication: inform, involve and inspire your employees

  • internal communication including mobile apps and collaboration tools for employees

  • intranet site design and launch or redesign and relaunch

  • content creation

  • web and video production

  • channel and distribution methods and surveys

Transformations: build employee awareness and earn support for organizational change

  • M&A communication

  • culture merging and assimilation

  • operational change management initiatives

  • HR and IT software and systems implementations

Culture Alignment: imagine, create and reinforce the kind of culture your employees want and deserve

  • mission/vision/values development

  • purpose statements and corporate social responsibility initiatives

  • training and corporate learning initiatives

  • team development programs

  • leadership development programs

Leadership Communication: ignite leaders as communicators to drive culture, alignment and performance

  • c-suite positioning and executive visibility

  • frontline manager communication coaching and activation

  • leadership messaging strategies and tactics

  • operational (hubs, plants, call centers, distribution facilities) communication strategies and implementations

Lots of choices. But simply start with one. Then own it and make it happen. Then pick another and fix it. And so on and so on.

Refusing to settle for the status quo and confidently doing something about it. That's audacious.


Right Now, Someone In Your Company Is Planning One of These

You know the drill. You get that call to join a meeting and then they spring something on you. No warning, no pre-planning, no chance to be involved from the get-go. “We need you to get the communications about this out for us.” Never fear, these situations are perfect opportunities for you to turbocharge your internal communications efforts.

  • Mergers, acquisitions, asset disposals, closures, openings

  • Joint venture and partnership announcements

  • New product launches

  • Senior leader changes

  • Senior leader off-sites and meetings

  • Executive communications and thought leadership

  • Annual benefits enrollments

  • New benefits launches and rollouts

  • Union activity

  • Crisis and reputation management challenges

  • Regional expansions or realignments

  • Corporate and functional restructurings

  • Corporate anniversaries and celebrations

  • Employee recognitions

  • Corporate social responsibility and purpose initiatives

  • Corporate strategy shifts

  • Purpose/mission/vision/values relaunches

Individually or in any combination, all of these are opportunities for you to sharpen your internal story and strengthen your relationships with both your leaders and your employees.

Owning the situation and stepping up to the plate. That's audacious.


I Am Doing Exactly What I Was Meant To Do

Jason Anthoine  That's my Dad and me in the photo above on my first birthday. I still have pretty much the same haircut.

Jason Anthoine

That's my Dad and me in the photo above on my first birthday. I still have pretty much the same haircut.

Jason Anthoine is the managing founder of Audacity, a consulting firm focused on employee engagement, internal communications and culture change.

With more than 30 years’ experience, Jason’s career includes leading global communications for GE Energy Management, an $8 billion manufacturer of energy and electrical components with more than 20,000 employees, and Newell Brands, a $16 billion manufacturer of consumer packaged goods with more than 30,000 employees. Earlier in his career, he also led internal communications for Southwire Company and Siemens Energy & Automation. His client work includes employee engagement and change management assignments for CIBA Vision, The Coca-Cola Company, Crowne Plaza Hotels & Resorts, Johnson & Johnson, Mars Chocolate North America and Time Warner Cable.

When I was growing up, my Dad worked on the production line at a school bus factory. He spent 35 years making school buses. And making a difference.

He actually cared about his job, his company and the people he worked with. He cared about the kids who'd be riding those buses. And he cared about his employees, not just their livelihoods but their lives. He did all that because he stood for something. For decency. For common sense. For making things better. And for doing the right thing.

That made quite an impression on me.

Because of him, for over 30 years I've worked in internal communication, culture change and employee engagement to help companies understand and unlock the tremendous business value of their workplace cultures.

That’s not just the right thing to do for employees. It’s the best thing to do for the business.

Over my career, I’ve helped more than 100 companies and over 200,000 employees reimagine their approach to internal comms and culture, guiding them to strengthen their workplace so they can be more successful in the marketplace.

My passion is taking corporate cultures to places they can't go on their own. I uncover company challenges and opportunities and then develop bold, fresh ideas to address those challenges and take advantage of those opportunities. There’s nothing more satisfying than transforming a client’s culture from tired and bored to inspired and on board.

This work is more than just what I do. Thanks to my Dad, it’s who I am.

That's audacious.

Jason Signature.jpg

Why Not Start Today?

George Jenkins, the founder of Publix, one of the largest and most successful supermarkets in the country, said it best:

"Begin. The rest is easy."

Drop me a line and let's have a chat about what's keeping you up at night.

Simply send me an email. I’ll respond immediately.

No form to fill out, no giving up all your contact information. Just a simple email. That’s audacious.