Big, Hairy Goals Are Nothing Without Audacity

In his book "Good to Great," Jim Collins describes the need for companies to develop Big Hairy Audacious Goals. And most organizations are really good at three out of four of those things: Big, Hairy, and Goals.

What those big, hairy goals typically lack is Audacity.

Countless corporate culture change initiatives have failed because the change itself was more informational than transformational. More evolutionary than revolutionary. More timid than bold. Safe but completely uninspired. Communicated but rarely adopted. 

That just won't do.

If your company is ready for real culture change and the lasting success that comes with it, you must muster up the leadership courage to see a vision of the future that's totally different from whatever your reality is.

And then you must make it happen.

Why? Because your employees deserve it, your customers demand it, and your shareholders are rewarded by it.

You owe it to all of them. And yourself.

That's audacious.

Unleash Your Employees To Drive Results

Your employees spend all day mired in the What Is of your company's current culture.

What is...

  • Communication focused on announcing the what, but rarely explaining the why
  • Broken, inefficient or non-existent communication processes
  • Leaders who manage rather than lead
  • Employees who are "engaged" but unmotivated and unsatisfied
  • Silos and turf wars
  • Paralysis by analysis

But let's say you could change those things. Make them better. And actually have the kind of culture your employees deserve, in the kind of place you long to work for, and doing the kinds of things that matter.

Instead of settling for What Is, start pursuing What If:

What if...

  • Outrageously relevant, timely and meaningful communication
  • Clean, crisp, effective communication processes and channels
  • Enlightened, empathetic leaders who embrace their critical roles in the organization
  • Informed, involved, and inspired employees who are genuinely engaged and not just because you're paying them
  • Collaboration and communication across the enterprise
  • Ready, fire, aim...speed as a competitive advantage

There is a better way.

Goodbye, what is. Hello, what if.

That's audacious.

Solve Your Biggest Culture Challenges

It's time to look around and finally decide that enough is enough. There is a better way. You can build a better culture through a better employee experience at your company. And you're going to pursue it until you get there. Forward progress. Momentum. No quitting. Go, go, go. Muster up the courage and get started. Here's how.

Employee Experience: to live your brand, employees must first experience it themselves

  • employer value proposition and recruiting
  • onboarding and new employee orientation
  • employee engagement
  • corporate social responsibility and employee brandbassador programs
  • employee recognition initiatives

Internal Communication: inform, involve and inspire your employees

  • internal communication including mobile apps and collaboration tools for employees
  • intranet site design and launch or redesign and relaunch
  • content creation
  • web and video production
  • channel and distribution methods and surveys

Transformations: build employee awareness and earn support for organizational change

  • M&A communication
  • culture merging and assimilation
  • operational change management initiatives
  • HR and IT software and systems implementations

Culture Alignment: imagine, create and reinforce the kind of culture your employees want and deserve

  • mission/vision/values development
  • purpose statements and corporate social responsibility initiatives
  • training and corporate learning initiatives
  • team development programs
  • leadership development programs

Leadership Communication: ignite leaders as communicators to drive culture, alignment and performance

  • c-suite positioning and executive visibility
  • frontline manager communication coaching and activation
  • leadership messaging strategies and tactics
  • operational (hubs, plants, call centers, distribution facilities) communication strategies and implementations

Lots of choices. But simply start with one. Then own it and make it happen. Then pick another and fix it. And so on and so on.

Refusing to settle for the status quo and confidently doing something about it.

That's audacious.

I Am Doing Exactly What I Was Meant To Do

 That's my Dad and me in the photo above on my first birthday. I still pretty much have the same haircut.

That's my Dad and me in the photo above on my first birthday. I still pretty much have the same haircut.

When I was growing up, my Dad worked on the production line at a school bus factory. He spent 35 years making school busses. And making a difference.

He actually cared about his job, his company and the people he worked with. He cared about the kids who'd be riding those busses. And he cared about his employees, not just their livelihoods but their lives. He did all that because he stood for something. For decency. For common sense. For making things better. And for doing the right thing.

That made quite an impression on me. Because of him, for almost 30 years I've worked almost exclusively in internal communication, culture change and employee engagement to help companies reimagine themselves and make a stand for their employees, their customers, and their shareholders.

My job is to help you take your company culture to places it can't go on its own. I listen to your communication and operational challenges and opportunities and then develop bold, fresh ideas to address those challenges and take advantage of those opportunities. Together, we transform your culture from tired and bored to inspired and on board.

Standing for something.

That's audacious.

Why Not Start Today?

George Jenkins, the founder of Publix, one of the largest and most successful supermarkets in the country, said it best:

"Begin. The rest is easy."

Drop me a line and let's have a chat about what's keeping you up at night. Together, we can take a look at your opportunity and develop a roadmap for getting to success. 


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