When I was growing up, my dad was a foreman on the production line at a school bus factory. He spent 37 years making school buses. And making a difference.

He actually cared about his job, his company, and the people he worked with. He cared about the kids who’d be riding those buses. And he cared about his employees. Not just their livelihoods but also their lives.

He did all that because he stood for something. Things like common sense, simplicity, practicality, decency, respect, the pride in team work, the value of hard work, and doing the right thing not just to make things different but to make them better.

That made quite an impression on me.

Because of him, for over 30 years I’ve worked in internal communication, employee experience and culture change to help companies build relationships with their workforces to drive business results. To treat their employees as humans, not human resources.

That’s not just the right thing to do for employees. It’s the right thing to do for the business.

Over my career, I’ve helped more than 100 companies reimagine their approach to internal comms and culture, guiding them to inform, involve and inspire more than 700,000 employees to build a better workplace that outperforms in the marketplace.

My passion — indeed, our whole team’s passion — is taking corporate cultures to places they can’t go on their own. We dig into the most vexing corporate challenges then reframe those as opportunities to develop bold, fresh ideas about what it means to have an “engaged” workforce.

Why? Because there’s nothing more satisfying than helping companies and their employees move their culture from tired and bored to inspired and on board.

This work is more than just what I do. Thanks to my dad, it’s who I am.